Kenyans Watch World Cup On Phone As Internet Costs Hit All-Time Low.

Kenyans Watch World Cup On Phone As Internet Costs Hit All-Time Low.

Internet costs have hit an all-time low in Kenya as telecoms fight for the fast-growing market, enabling Kenyans to stream live the World Cup and other TV programs on their phones. The rates have been falling for the last months as data become the new battleground among service providers in the East African nation, including Telkom, Safaricom, Airtel, Jamii Telkom and Zuku, among others.

While the first three have focused on mobile internet which accounts for 99 percent of subscribers, the latter are fighting it out in the broadband market. Kenyans are currently paying as low as 1 U.S. dollar for 2 giga byte (GB) of data, down from over 10 dollars. And for broadband, the telecoms are offering 10 dollars for unlimited internet.

The low rates have come in handy for thousands of Kenyans who are able to stream live the World Cup on their mobile phones. “This has been the best World Cup experience for me for the last decade,” Johnson Onyango, a marketer in Nairobi, said Saturday.

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